Numerous people feel that they need a separate mobile website to cover the greatest level of customers. While it’s true that more and more people are using alternative methods to view websites, and that any smart website owner will be optimizing their site to allow it to be viewed on all of the potential devices that will access your site, it’s not necessary to create a completely separate site. As well as this, it isn’t always possible or rational to create a new site for every device that could view the site. With so many different devices and screen sizes, trying to create a website that can cover all of them and still look appropriate and attractive is next to impossible. Because of this, more and more people are taking advantage of responsive web design and using responsive websites to give their customers access to their website no matter what they’re viewing the website on.
Responsive websites are many people’s choice for their website, rather than producing a separate mobile website. A responsive website responds to the device it’s being viewed on, thus meaning that it’s an ideal choice for many websites. There’s an incredible variety of resolutions and screen sizes, from a smart phone to a widescreen monitor, and a responsive website will be able to adjust to all of these sizes. This means that, no matter how your customer is viewing your website, they’re always going to see the best side of your website. Responsive websites will even adjust themselves as the browser is resized. This gives your customers a chance to view your website as it’s meant to be viewed, or if that’s not possible – for instance, on a screen as small as an iPhone, trying to just shrink your website down to size is just impractical – a chance to view your website in a way that’s still professional and navigational.
When you’re developing a responsive website, you have to use a combination of intelligent coding and carefully used grids. There are a lot of mistakes that can be made when you’re designing a responsive website, which is why it’s better hire someone else to design this responsive website if you’re not experienced with coding. While responsive web design is generally a better choice for websites that are going to be viewed in an array of devices, it can be complicated, and if not done right, it can result in a messy and unattractive web layout that doesn’t translate well into a regular screen size, never mind to any other form of browsing such as smart phones.
Although responsive web design is more complicated than other form of web design and coding, it can be more profitable if your website is likely to be viewed on a range of devices. More and more people are using their phones and tablets to shop online and get deals, and if you’re not prepared for your website to be viewed through these devices, you could lose a number of customers.